COOKIES AND HOW WE USE THEM
WHAT ARE COOKIES?
Cookies are files containing small amounts of information which are downloaded to your device
you visit a website. Cookies are then sent back to the originating website on each subsequent
or to other websites that recognise that cookie. Cookies are useful because they allow a website
recognise a user’s device and to target the content displayed to the user’s interests.
You can find more information about cookies at: www.allaboutcookies.org
TYPES OF COOKIES
There are two broad types of cookies - 'first party cookies' and 'third party cookies':
First party cookies are cookies that are served directly by the website operator to your
and are often used to recognise your computer when it revisits that site and to remember your
preferences as you browse the site. Basically, these are elementarydesign.co.uk
Third party cookies are served by a service provider on behalf of the website operator, and can
used by the service provider to recognise your computer when you visit other web sites. Third
cookies are most commonly used by us for website analytics and also for advertising
In addition, cookies may be either 'session cookies' or 'persistent cookies'. Your computer
automatically removes session cookies once you close your browser.
Persistent cookies will survive on your computer until an expiry date specified in the cookie
is reached. We use both session and persistent cookies.
WHAT INFORMATION DO WE COLLECT USING COOKIES?
We may collect some, or all, of the information available from cookies when you visit our
depending on how you use it. We monitor how people use our website so we can improve it. We
this information anonymously.
However, you can choose to use our website anonymously without giving us any information. Please
‘Changing your cookie preferences’ below.
- the areas of the website you visit;
- the amount of time you spend on the site;
- whether you are new to the site, or have visited it before;
- the country, region, city and/or borough associated with your IP address or device;
- how you came to our website – for example, through an email link or a search engine;
- the type of device and browser you use;
- how you use the website and the quality of your experience – for example we may track your
bandwidth when viewing videos;
- how you interact with our donation and sign up forms and application forms – for example
you select as your communication preferences; and
- any error messages such as 404 page not found that you receive on the site
addresses (URLs) to show us whether a visitor has come to our site via a link on a referring
or in a specific piece of marketing and to give us insight into the effectiveness of our
Some of this information may be used by third party cookies to target you with relevant
Although not through cookies, we measure the success of the emails we send – so we know what
lines and stories people looked at the most. We receive this information anonymously, we never
WEBSITE STATISTICS ANALYTICS, TESTING AND PERSONALISATION
Our website currently uses different types of web analytics services including:
Google Analytics, web
analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”,
files placed on your computer, to help the website analyse how users use the site. The
information generated by the cookie about your use of the website (including your IP
address) will be transmitted to and stored by Google on servers in the United States.
uses this information for the purpose of evaluating your use of the website, compiling
reports on website activity for website operators and providing other services relating
website activity and internet usage.
Google may also transfer this information to third parties where required to do so by
where such third parties process the information on Google's behalf. Google will not
associate your IP address with any other data held by Google. You may refuse the use of
cookies by selecting the appropriate settings on your browser, however please note that
you do this you may not be able to use the full functionality of our websites. By using
websites, you consent to the processing of data about you by Google in the manner and
the purposes set out above. For more details please read Google’s Analytics
OTHER THIRD-PARTY COOKIES
You may notice some other cookies that are not related to the Elementary Design website
elementarydesign.co.uk. Some of our pages may
embedded content such as YouTube video, Facebook likes or Google plus material, and you may
cookies delivered from these websites. Elementary Design does not control the publication of
third-party cookies. To understand more about other sites cookies and privacy statements, please
visit the relevant sites.
If you do not want cookies to be stored on your PC it is possible to disable this function
affecting your navigation around the site.
HOW TO DISABLE COOKIES
If you are using Microsoft Internet Explorer and you wish to block Elementary Design cookies,
perform the following:
- On your browser tools menu, select 'Internet Options'
- Click on the 'Privacy' tab and then on the 'Sites' button
- Type into the 'Address of website' field: elementarydesign.co.uk
- Click on the 'Block' button
- Click on the OK button
- Find out more information about blocking or deleting cookies using
Microsoft Internet Explorer.